Allison Beadle, MS, RDN is a food marketing professional and entrepreneur who has combined her personal passion for good, nutritious food with her expertise in marketing and dietetics to improve lives through better food.
Her marketing career began managing nutrition communications for the Central Market division of the H.E.B. Grocery Company. At Central Market, Allison discovered her passion for food storytelling and marketing. She found that her background in nutrition science, love of food, fascination with culture and travel, innate desire to continually connect with others, and expressive nature were a good mix for educating consumers, professionals, and industry members…and innovating.
As the president and CEO of Wild Hive, Allison is hands on in client work as well as leading her teams. She has built innovative programs that have driven results for numerous clients, including the American Lamb Board, National Processed Raspberry Council, the Tri-Lamb Group, the National Mango Board, the National Watermelon Promotion Board, the Texas Pecan Board, Avocados from Mexico, and Maple Hill Creamery.
Prior to launching Wild Hive, Allison was senior vice president for FleishmanHillard, where she counseled numerous brands and agriculture promotion groups including the California Raisin Marketing Board, Paramount Farms (Wonderful Pistachios), the Tri-Lamb Group, Chobani Greek Yogurt, TexaSweet Citrus Marketing, the National Mango Board, Sunsweet, the California Table Grape Commission, the United States Potato Board, and the Texas Beef Council.
Allison holds a bachelor’s degree in nutrition science from Texas A&M University and a master’s degree in nutrition science from Boston University. A member of the Academy of Nutrition and Dietetics (AND), she is past-chair of the Food and Culinary Professionals (FCP) Dietetic Practice Group (DPG) and is a member of the International Association of Culinary Professionals (IACP).