Being “on brand” across your channels isn’t the same as being integrated. True integration means your paid, earned, owned and shared efforts are actively reinforcing one another toward a single goal, rather than just running in parallel and hoping for the best.
When integration is working, every dollar works harder. When it isn’t, even well-funded campaigns quietly compete for credit, duplicate effort and reset instead of compound upon each other and increase the impact of your marketing.
This assessment offers a structured way to assess your ecosystem across four critical dimensions: strategic alignment, channel integration, consumer journey cohesion and measurement. Use it to identify where your channels are connecting — and where momentum may be slipping through the gaps.
What’s inside:
- Over 25 diagnostic questions across four sections
- Guidance on what your answers reveal about your current ecosystem
Download the assessment here: