The term “influencer” conjures an association with social media content creators and the often elaborate stunts they use to attract an audience. But the concept dates long before algorithms and TikTok trends. In fact, it’s a timeless continuation of grassroots marketing as a means to connect with a specific community.
This comprehensive guide outlines how food brands can develop influencer programs that deliver authentic connections and measurable results that impact your goals. You have to look beyond high-profile social media celebrities to discover how to identify the right voices to carry your message to targeted audiences as part of a broader overall strategy.
In this white paper, you’ll learn:
- Seven essential steps toward developing a successful influencer marketing program.
- How nano- and micro-influencers can deliver genuine connection to an engaged audience for brands of all sizes.
- The crucial advantage of defining your goals before beginning to explore any influencer partnership.
- Why influencer marketing requires — and rewards — striking a balance between creative freedom and control over your brand’s messaging.
- The benefit of an experienced agency partner in pursuing an influencer strategy to deliver the greatest ROI for your brand or product.