Sally Edenfield

Sally Edenfield is a communications and marketing professional with experience spanning content strategy, brand development and public relations for consumer-focused brands. She is known for strong project management, creative execution and a collaborative leadership style.

In her role as Account Supervisor at Wild Hive, Sally brings a digital-first perspective to integrated marketing programs for food, agriculture and nutrition brands. She supports paid media, social and broader digital initiatives, helping ensure campaigns are cohesive and built to connect with modern audiences across every touchpoint.

Prior to joining Wild Hive, Sally worked with Say My Name PR, where she led media relations and brand strategy for hospitality, beverage, nonprofit and event-driven clients. Her work included shaping brand narratives, managing press relationships, overseeing influencer partnerships and supporting large-scale campaigns across Texas and beyond. She also worked with Ruvati, a leader in the kitchen and bath industry, serving as a brand spokesperson while supporting digital marketing and public relations efforts and leading brand and influencer partnerships.

Across her career, Sally has developed a strong foundation in earned media, influencer marketing, event activations, sponsorship strategy and cross-functional collaboration. She brings a strategic, audience-focused approach to every project, with an emphasis on consistency, impact and long-term brand growth.

Sally earned her Bachelor of Arts in Public Relations, with a minor in Creative Writing, from the University of North Florida and her Master of Arts in Strategic Communication and Digital Strategy from the University of Oklahoma.